00 — PREDICTIVE THOUGHT LEADERSHIP FOR B2B
Be 9 months early on the topics your market will discuss next year.
plinio® TL spots emerging topics 6–18 months before they go mainstream, writes source-checked content in your voice, and proves you were first.
No credit card · In-depth strategy paper with roadmap · EU-only option for regulated teams
Opens the plinio TL app. Upgrade any time inside the app.
Median head start before the coverage peak
Blind backtest, six industries, 2024–2025
More topics materialized than a control group
44 % vs 28 %, same sources, strict measurement
EU-only processing for regulated teams
Self-hosted on request
01 — The challenge
Whoever claims a topic first sets the terms of the debate. But which topic?
Thought leadership means talking about a topic before everyone else does. Yet of four topics that sound convincing today, only one takes off. Only the right one gets you seen as a thought leader. Wait, and you arrive too late.
- Takes off
- Fizzles out
In the backtest, only 28 % of topics chosen without plinio TL's selection took off within 12 months.
Too late.
Once a topic trends, it's taken. Whoever named it first sets the terms. Everyone else argues on theirs.
Too similar.
SEO tools only show what people already search for. So you write about the same topics as everyone else. That costs time and money.
Too random.
Lots of posts on lots of topics give sales nothing a competitor couldn't say too.
plinio TL gives you the data and decides with you: which topic, at what moment, with what evidence.How it works
Follow the market, or flip the timeline.
02 — A new category
Predictive thought leadership starts long before SEO does.
Predictive thought leadership means choosing topics by where a market is heading, not where search demand already is – and proving the choice afterwards.
Follow the market
- Starts with search volume
- Writes about what is already crowded
- Measures rankings
- Arrives with everyone else
Flip the timeline
- Starts with structural drivers: regulation, technology, capital, practice
- Writes while the field is still open
- Records every call as a bet with an outcome
- Arrives 6–18 months early
- Signal
- Practitioners
- Press
- Search demand
03 — HOW IT WORKS
Brief. Discover. Write. Track & prove.
One loop, from your positioning to evidence that you were early. Your team reviews every step.
Brief
plinio TL researches your website, competitors and market and writes an in-depth strategy paper for the coming quarters – with a concrete roadmap and named drivers.
Discover
Every day, candidate topics face four tests: a structural driver, an open window, a fit with your expertise, and depth for a full cluster. Fail one, and the topic is dropped.
Write
LinkedIn posts, articles, short form and voice notes in your voice. Every claim is checked against its source.
Track & prove
plinio TL tracks what you publish: whether AI assistants cite you, how you rank in search, and the dated milestones of each sealed bet, checked again 30, 60 and 90 days after publication. The bet book records wins, misses and late calls.
04 — SIGNATURE
See where your authority is proven – and where it isn't.
The Narrative Graph connects your company, its topics, the evidence on your own website and the sources behind it. Follow any connection back to its source, ask the graph a question, or type a sharper thesis and see which sources would carry it. That also makes it a tool for exploring: try out a new positioning and see whether your company, your evidence and the market already connect to it – or where the links are still missing.
05 — Why plinio TL is different
Built to be checked.
Every recommendation is a bet
A thesis, a success and a failure criterion, a conviction level and a window of 3–6, 6–12 or 12–18 months. Without all five, it's a note, not a recommendation.
It cannot be backdated
Recommendations are sealed cryptographically every day. When you say you called it in March, you can prove it.
No invented facts
Every claim is checked against the source list, every cited URL is opened and read, unsupported figures are repaired one by one.
It learns your voice
The memory bank learns from every substantial edit, so drafts sound more like you over time. Nothing goes out without your approval.
Learns from hits and misses
plinio TL keeps a ledger of every recommendation: which topics came true, which didn't, and which came too late. The topic selection learns from these outcomes which signals hold.
06 — The product
One instrument, from first brief to proof.
Current position, content gaps, a narrative architecture with three pillars, strategic windows and next steps. Edit it like a document, then approve it.
Each topic comes with its reasoning, its signals and sources, and the strongest counter-argument. Watch it move from early to mainstream.
Your company, your topics and the evidence between them, every link traceable to its source. Ask the graph a question or test a sharper thesis.
A cornerstone article with 6–12 supporting pieces that link to it, source-checked and in your voice. Fully automatic in Enterprise Premium.
Regulatory dates and market moments from your brief become countdowns, checked monthly. Afterwards you know whether you acted in time.
See whether ChatGPT, Perplexity, Gemini or Google's AI overview cite you, track rankings, and export a track record for your stakeholders.
07 — Proof
What our method would have recommended – and what happened next.
A retrospective blind test across six quarters: recommendations made with only the sources available at each date, resolved 12 months later against public measures. Compared with a control group drawn from the same sources.
of predictions materialized
in the control group
median head start over the mainstream
Retrospective blind test 2024–2025 · six validated industries pooled · strict measurement
This quarter only. All six quarters for Energy & Utilities: 37 % vs 20 % in the control group.
Choose a topic to see its card.
Control topics come from the same model and the same sources, so any hindsight the model might carry helps both sides equally – the gap comes from the selection method.
Shown here: Technology & Software. Each industry's results are on its own page.
If the topic breaks
You own it months early, with published, sourced work to point to.
If it doesn't
You still published credible expert content in a field with little competition.
Transparent results.
Results by industry
Validated in six industries. Four more are in exploratory testing because our historical sources underrepresent them.
08 — Who it's for
Made for the people who have to defend the topic choice.
Category leadership you can measure
A topic plan with reasons, deadlines and outcomes – and a track record you can show the board.
Backtest · Bet book · Track-record report
A plan you don't have to defend from scratch
Researched topics with their reasoning, a brief to work from, and drafts that are already checked against sources.
Strategy brief · Fact check · Approval workflow
Be the voice of your market without writing all day
Voice notes and articles under your name that sound like you. You decide; nothing goes out unreviewed.
Voice notes · Memory bank
Show clients their topics were right
An exportable track record per client market. A partner programme is in preparation.
Track-record export · Multi-market plans
09 — Compare
Where plinio TL sits.
| plinio TL | SEO tools | Agency | Generic AI chat | |
|---|---|---|---|---|
| Timing | 6–18 months ahead | After demand exists | Depends on the team | When you ask |
| Evidence | Every claim sourced and checked | Keyword data | Varies | Not checked |
| Voice | Learns yours | – | Yes, at agency rates | Generic |
| Proof | Sealed bets, bet book | Rankings | Reports | None |
| Data residency | EU-only option, self-hosted on request | Varies | Varies | Mostly US |
| Cost | From €797/month | Low | High | Low |
10 — Public record
Our own predictions, sealed in public – before they happen.
On boardroom.exchange, plinio TL makes its own predictions for each industry as a whole, seals them in advance and reveals them when they come true or come due. Each prediction is timestamped in the Bitcoin blockchain, so it can be neither changed nor backdated. Your topics, your specific market and your workspace always stay private.
Founding customer programme
The first teams get preferential terms in exchange for a case study and a quote. Ask us in your audit call.
11 — Security
EU-only processing when you need it.
For regulated teams, processing runs through an EU-only path. If in doubt, plinio TL stops rather than send data outside the EU.
- EU-only option
- GDPR
- DPA on request
- Self-hosted on request
- Human-in-the-loop
12 — Pricing
Built for enterprise by design — compliant, secure, and ready for regulated buyers.
plinio TL runs on servers in the EU and the USA, GDPR-compliant and with privacy control built into the product from day one. For regulated industries, EU-only processing or an on-premise deployment is available on request.
Starter
€797/month
−20%
Best for: One team, one market
TL-ready output + tracking baseline
plinio TL core system
- + Full topic discovery
- + Multi-channel variants
- + Topic angles
- + SEO + GEO tracking
- + Trackable URLs
- + RAG grounding
- + Human-in-the-loop
Limits:
- 1 market
- 5 discoveries/month
- 20 articles/month
(≈ 2–4 hub/spoke cycles)
Growth
€1,439/month
−20%
Best for: Teams that want signal-backed discovery + a repeatable system
Everything in Starter
Enhanced limits:
- 3 markets
- 10 topic discoveries/month
- 42 articles/month
(≈ 6–10 hub/spoke cycles)
BEST VALUE
Enterprise Light
€3,199/month
−20%
Best for: Teams rolling out across regions with high-volume discovery
Everything in Growth
- + Hub-and-spoke model (manual)
- + Unlimited seats
Enterprise limits:
- 6 markets
- 100+ discoveries/month (fair use)
- 84 articles/month
(≈ 10–15 hub/spoke cycles)
Enterprise Premium
Custom pricing
Best for: Global narrative operations — up to 13 markets and hub-and-spoke automation
Everything in Enterprise Light
- + Daily automatic hub-and-spoke generation
- + White-glove onboarding
Global enterprise limits:
- 13 markets
- 100+ discoveries/month (fair use)
- 100 articles/month
(≈ 16–25 hub/spoke cycles)
All prices net, plus applicable VAT. Monthly price with annual billing.
13 — FAQ
Frequently asked.
How is this different from an SEO tool?
Is this generic AI text?
What if a topic doesn't take off?
Who sees our data?
Is our data used to train AI models?
How much time does it take per week?
What are markets, discoveries and articles?
How reliable is the 44 % figure?
Which languages are supported?
We built plinio TL because good topic choices deserve a record, not just a gut feeling.