pReDIctiVe

pReDIctiVe

THOUGHT LEADERSHIP

THOUGHT
LEADERSHIP

Enterprises spend $300k+ on reactive thought leadership.
Now you can own narratives 6-18 months early – at a fraction of the cost.

Enterprises spend $300k+ on reactive thought leadership.
Now you can own narratives 6-18 months early – at a fraction of the cost.

plinio TL is the first Predictive Thought Leadership platform powered by 20+ years of B2B agency expertise.

plinio TL is the first Predictive Thought Leadership platform powered by 20+ years of B2B agency expertise.

Stop competing for attention on crowded keywords.
Shape the Category before it’s crowded.

Stop competing for attention on crowded keywords.
Shape the Category before it’s crowded.

THE CHALlEngE

THE CHALlEngE

Enterprises spend $300k+ per year on content leadership

Enterprises spend $300k+ per year on content leadership

Enterprises spend $300k+ per year on content leadership

And still they lose on timing: They hire strategists and specialist tools to monitor trends and produce thought leadership that arrives 6–12 months too late. Then they compete for for saturated keywords.

What if you could own narratives 18 months before your competitors even see them?
plinio TL combines:

predictive market intelligence before search volume builds up

predictive market intelligence before search volume builds up

20+ years of B2B agency expertise in one product

Full execution at scale with a proven content distribution model

Full execution at scale with a proven content distribution model

The Traditional Process

Follow the market

You publish on what’s trending now — not what will matter next.

Thought Leadership becomes keyword coverage and safe takes.

Internal cycles (alignment, approvals, regions) make you reactive by design.

You try to position on topics that are already fully occupied.

You waste resources competing for high-competition Keywords

You publish on what’s trending now — not what will matter next.

  • Thought Leadership becomes keyword coverage and safe takes.

  • Internal cycles (alignment, approvals, regions) make you reactive by design.

  • You try to “position” on topics that are already fully occupied.

  • You waste resources competing for high-competition Keywords

The Process Using plinio TL

Flip the timeline

Own the narratives your competitors will talk about next year — so you define the terms, take the space early, and let everyone else play catch-up.

Research and discovery process lets you see what matters next: plinio spots and writes fitting narratives 6–18 months before they hit the mainstream

Own the narrative early: Define the framing before competitors can copy it – using a proven system

Stay ahead without chasing: Publish regulary, less noise, shape categories – frictionless across multiple channels

The hidden Cost of late thought leadership

Your Category gets shaped by others

You spend resources to get seen and position yourself – and still you follow the market.

High Costs on SEO and Campaigns

You compete on crowded keywords instead of owning a narrative.

Your Content does not resonate in Sales

Sales gets content, but not language that closes.

THE sOlUtIOn

THE sOlUtIOn

Own narratives early — with a system made from 20 years of experience in B2B marketing

plinio TL detects and turns early signals into clear narratives, then operationalizes them into a repeatable hub-and-spoke system. You always stay in control.

plinio TL monitors job market signals, tier-1 research and consulting sources, social signals, patents, and hundreds of more sources.

Our proprietary algorithm is powered by more than two decades of B2B Agency knowledge, allowing it to analyze and cluster signals into emerging trends long before they become mainstream.

Strategic Verdicts and Executive Summaries let you dive straight into key facts, data snacks, and contrarian angles — without getting lost in the noise.

Detect what matters next –specifically for your business

Topics are generated in a hub → spoke model.

plinio analyzes the market saturation for each topics and finds gaps between demand and saturation.

Choose from many different angles ranging from "People Ask", "Hands-on-Guide" to "fact-backed Contrarian" Points of View, depending on your risk model and category position. Always adjusted for the level your target Audience.

Shape the narrative and the angle

Multi-channel output: LinkedIn post, long-form article, short-form social post.

Human-in-the-loop: edit, approve, and steer the voice — always in control.

Publish with trackable URL parameters and measure what actually lands.

Deploy across channels (with human-in-the-loop)

The Operating System for Thought Leadership

Human-centric Workflow

Every article goes through a professional editorial workflow, complete with a traceable edit history: Briefing → Draft → Human review → Publishing.

Niche-specific Angles

Create Thought Leadership around angles your market actively searches for and where competition is still low. From hands-on guides to contrarian POVs.

Backed by Research + Agency Experience

plinio TL scans hundreds of public sources daily: Tier-1 consulting insights, market signals, and social data, to spot the narratives forming before they peak: Predictive Topic Intelligence.

The Shift

One narrative → many spokes → durable authority

plinio TL creates measurable topic authority: stronger search visibility (SEO + GEO), higher-quality inbound, and clearer executive alignment from one narrative system.

Client Case

SaaS (Series B) Business achieves
Topic Authority with plinio TL

A European B2B SaaS team used plinio TL to surface four future business narratives in their market before they peaked – across different countries.

Outcome:
Within 90 days, their CEO’s POV became the company-wide "source of truth", aligning leadership, marketing, and sales around one clear narrative system. Their content stopped competing for crowded keywords and started shaping the category’s framing, making competitors react to their language instead of the other way around.

Effectively, it lowered the cost of reaching the right buyers / ad spend and increased sales enablement impact. Lifts in qualified engagement, demo requests, and clear pipeline influence across strategic accounts were measured.

one executive brief
achieved narrative alignment across regions.
Hub + Spokes Model used in sales enablement + keynotes + investor messaging.

SEO scores increased by
+14.000 %
within 6 months, completely replacing thousands of dollars in paid ads traffic with long-term organic topic authority.

Inbound quality
increased from the right titles (CXO/VP) – Sales got closing language in brand voice. Public LLMs like ChatGPT actively recommended the company.

+250k

USD/Year saved compared to Head of Content roles + specialist roles and tools

~18

months ahead of the competition to own topic categories of your market

20+

years of B2B agency expertise bundled into a single, comprehensive suite

Pricing

Built for enterprise by design — compliant, secure, and ready for regulated buyers.

plinio TL is hosted on EU servers with GDPR compliance and privacy control baked into the product from day one.
For regulated industries, sovereign and self-hosted deployments are available on request.

Annual

Save 20%

Monthly

Starter

- 20%

797€/month

Best for:
One team, one market
TL-ready output + tracking baseline

plinio Core System
+ Full Topic Discovery
+ multi-channel variants
+ topic angles
+ SEO + GEO tracking
+ trackable URLs
+ RAG grounding
+ Human-in-the-loop

Limits:
1 Market
5 Discoveries/month
20 Articles/month
(≈ 2–4 hub/spoke cycles)

Growth

- 20%

1,799€/month

Best for:
Teams that want signal-backed discovery + a repeatable system

All from Starter

Enhanced Limits:
3 Markets
10 Topic Discoveries/month
42 Articles/month
(≈ 6–10 hub/spoke cycles)

Enterprise
Light

- 20%

3,199€/month

Best for:
Teams rolling out across regions with high-volume discovery

All from Growth

+ Hub-Spoke Model (manual)

Enterprise Limits:
6 Markets
100+ Discoveries/month (fair use)
84 Articles/month
(≈ 10–15 hub/spoke cycles)

Best Value

Enterprise
Premium

- 20%

5,599€/month

Best for:
Global narrative operations — up to 13 markets and hub-spoke automation

All from Enterprise Light

+ Daily automatic Hub-Spoke Generation
+ White Glove Onboarding

Global Enterprise Limits:
13 Markets
100+ Discoveries/month (fair use)
100 Articles/month
(≈ 16–25 hub/spoke cycles)

Annual

Save 20%

Monthly

Starter

797€/month

Best for:
One team, one market
TL-ready output + tracking baseline

plinio Core System
+ Full Topic Discovery
+ multi-channel variants
+ topic angles
+ SEO + GEO tracking
+ trackable URLs
+ RAG grounding
+ Human-in-the-loop

Limits:
1 Market
5 Discoveries/month
20 Articles/month
(≈ 2–4 hub/spoke cycles)

Growth

1439€/month

Best for:
Teams that want signal-backed discovery + a repeatable system

All from Starter

Enhanced Limits:
3 Markets
10 Topic Discoveries/month
42 Articles/month
(≈ 6–10 hub/spoke cycles)

Enterprise
Light

- 20%

3,199€/month

Best for:
Teams rolling out across regions with high-volume discovery

All from Growth

+ Hub-Spoke Model (manual)

Enterprise Limits:

6 Markets
100+ Discoveries/month (fair use)
84 Articles/month
(≈ 10–15 hub/spoke cycles)

Best Value

Enterprise
Premium

- 20%

5,599€/month

Best for:
Global narrative operations — up to 13 markets and hub-spoke automation

All from Enterprise Light

+ Daily automatic Hub-Spoke Generation
+ White Glove Onboarding

Global Enterprise Limits:

13 Markets
100+ Discoveries/month (fair use)
100 Articles/month
(≈ 16–25 hub/spoke cycles)

Annual

Save 20%

Monthly

Starter

797€/month

Best for:
One team, one market
TL-ready output + tracking baseline

plinio Core System
+ Full Topic Discovery
+ multi-channel variants
+ topic angles
+ SEO + GEO tracking
+ trackable URLs
+ RAG grounding
+ Human-in-the-loop

Limits:
1 Market
5 Discoveries/month
20 Articles/month
(≈ 2–4 hub/spoke cycles)

Growth

1439€/month

Best for:
Teams that want signal-backed discovery + a repeatable system

All from Starter

Enhanced Limits:
3 Markets
10 Topic Discoveries/month
42 Articles/month
(≈ 6–10 hub/spoke cycles)

Enterprise
Light

- 20%

3,199€/month

Best for:
Teams rolling out across regions with high-volume discovery

All from Growth

+ Hub-Spoke Model (manual)

Enterprise Limits:

6 Markets
100+ Discoveries/month (fair use)
84 Articles/month
(≈ 10–15 hub/spoke cycles)

Best Value

Enterprise
Premium

- 20%

5,599€/month

Best for:
Global narrative operations — up to 13 markets and hub-spoke automation

All from Enterprise Light

+ Daily automatic Hub-Spoke Generation
+ White Glove Onboarding

Global Enterprise Limits:

13 Markets
100+ Discoveries/month (fair use)
100 Articles/month
(≈ 16–25 hub/spoke cycles)

Free Trial – Try for five days
no Credit Card needed

Small team? SME? Need lower limits?
We can recommend a tailored alternative

Regulated Industry?
DPA/SSO/SOC II/BYO Models
Sovereign EU Hosting or Self-Hosted

All prices net, plus applicable VAT

FAQ

Most common questions are answered below. If you have further questions or requests, please reach out.

What is a “Market” in plinio TL?

A market is one defined audience context — typically a country/region and language set, with its own competitive landscape and narratives. Markets help keep signals, topics, and angles relevant to the reality your buyers live in. That's why each market is treated separately in plinio TL.

What is a “Market” in plinio TL?

A market is one defined audience context — typically a country/region and language set, with its own competitive landscape and narratives. Markets help keep signals, topics, and angles relevant to the reality your buyers live in. That's why each market is treated separately in plinio TL.

What is a “Market” in plinio TL?

A market is one defined audience context — typically a country/region and language set, with its own competitive landscape and narratives. Markets help keep signals, topics, and angles relevant to the reality your buyers live in. That's why each market is treated separately in plinio TL.

What’s a “Discovery”?

A Discovery is a signal-backed insight cluster plinio TL can turn into clear narratives based on your specific business.

What’s a “Discovery”?

A Discovery is a signal-backed insight cluster plinio TL can turn into clear narratives based on your specific business.

What’s a “Discovery”?

A Discovery is a signal-backed insight cluster plinio TL can turn into clear narratives based on your specific business.

How do “Articles” relate to hub-and-spoke content?

Articles are your publishable pieces. Depending on your plan, they can be used for hubs, spokes, and multi-channel variants (LinkedIn, long-form, short-form). Hub-and-spoke itself is unlocked on Enterprise plans (manual or automated, depending on tier).

How do “Articles” relate to hub-and-spoke content?

Articles are your publishable pieces. Depending on your plan, they can be used for hubs, spokes, and multi-channel variants (LinkedIn, long-form, short-form). Hub-and-spoke itself is unlocked on Enterprise plans (manual or automated, depending on tier).

How do “Articles” relate to hub-and-spoke content?

Articles are your publishable pieces. Depending on your plan, they can be used for hubs, spokes, and multi-channel variants (LinkedIn, long-form, short-form). Hub-and-spoke itself is unlocked on Enterprise plans (manual or automated, depending on tier).

Do you replace our team’s thought leadership?

No. plinio TL helps your team move faster and earlier with better inputs and a repeatable system — but you stay in control. You decide the narratives, approve the angles, and edit the output if desired.

Do you replace our team’s thought leadership?

No. plinio TL helps your team move faster and earlier with better inputs and a repeatable system — but you stay in control. You decide the narratives, approve the angles, and edit the output if desired.

Do you replace our team’s thought leadership?

No. plinio TL helps your team move faster and earlier with better inputs and a repeatable system — but you stay in control. You decide the narratives, approve the angles, and edit the output if desired.

Does plinio TL adhere to our brand voice/tonality?

Yes! You can steer tone and terminology through both editing and guidance and your RAG documents. plinio’s Memory Bank learns from your edits over time, helping future drafts match your voice more closely.

Does plinio TL adhere to our brand voice/tonality?

Yes! You can steer tone and terminology through both editing and guidance and your RAG documents. plinio’s Memory Bank learns from your edits over time, helping future drafts match your voice more closely.

Does plinio TL adhere to our brand voice/tonality?

Yes! You can steer tone and terminology through both editing and guidance and your RAG documents. plinio’s Memory Bank learns from your edits over time, helping future drafts match your voice more closely.

Are outputs grounded in credible sources?

Yes! plinio TL can ground drafts using your knowledge base (RAG) and signal sources, so content is not “generic AI text” but real "valuable content" that saerch engines loves – tied to real context and evidence. plinio TL also features an edit history where you can track changes your team has made to the output.

Are outputs grounded in credible sources?

Yes! plinio TL can ground drafts using your knowledge base (RAG) and signal sources, so content is not “generic AI text” but real "valuable content" that saerch engines loves – tied to real context and evidence. plinio TL also features an edit history where you can track changes your team has made to the output.

Are outputs grounded in credible sources?

Yes! plinio TL can ground drafts using your knowledge base (RAG) and signal sources, so content is not “generic AI text” but real "valuable content" that saerch engines loves – tied to real context and evidence. plinio TL also features an edit history where you can track changes your team has made to the output.

Where is Plinio hosted? Is it compliant?

Compliance was plinio TL's DNa from day one. It is fully hosted on EU servers. We’re built for B2B needs around privacy, governance, and controlled workflows. For regulated industries, we offer sovereign/self-hosted options.

Where is Plinio hosted? Is it compliant?

Compliance was plinio TL's DNa from day one. It is fully hosted on EU servers. We’re built for B2B needs around privacy, governance, and controlled workflows. For regulated industries, we offer sovereign/self-hosted options.

Where is Plinio hosted? Is it compliant?

Compliance was plinio TL's DNa from day one. It is fully hosted on EU servers. We’re built for B2B needs around privacy, governance, and controlled workflows. For regulated industries, we offer sovereign/self-hosted options.

Do you offer a self-hosted or EU-sovereign deployment?

Yes. For regulated environments, plinio can be deployed with EU-based Kubernetes hosting and controlled model routing (including EU-only LLM options where required) and custom compliance requirements.

Do you offer a self-hosted or EU-sovereign deployment?

Yes. For regulated environments, plinio can be deployed with EU-based Kubernetes hosting and controlled model routing (including EU-only LLM options where required) and custom compliance requirements.

Do you offer a self-hosted or EU-sovereign deployment?

Yes. For regulated environments, plinio can be deployed with EU-based Kubernetes hosting and controlled model routing (including EU-only LLM options where required) and custom compliance requirements.

Can we control which AI models are used?

In standard cloud plans, plinio uses a curated model setup. For sovereign/self-hosted deployments, model routing can be tailored (including bringing your own approved model endpoint, depending on requirements).

Can we control which AI models are used?

In standard cloud plans, plinio uses a curated model setup. For sovereign/self-hosted deployments, model routing can be tailored (including bringing your own approved model endpoint, depending on requirements).

Can we control which AI models are used?

In standard cloud plans, plinio uses a curated model setup. For sovereign/self-hosted deployments, model routing can be tailored (including bringing your own approved model endpoint, depending on requirements).

How do you measure impact (SEO & GEO)?

plinio supports SEO and GEO tracking to monitor visibility and performance over time. You can also publish with trackable URL parameters (UTMs) to connect content to downstream engagement in your analytics stack.

How do you measure impact (SEO & GEO)?

plinio supports SEO and GEO tracking to monitor visibility and performance over time. You can also publish with trackable URL parameters (UTMs) to connect content to downstream engagement in your analytics stack.

How do you measure impact (SEO & GEO)?

plinio supports SEO and GEO tracking to monitor visibility and performance over time. You can also publish with trackable URL parameters (UTMs) to connect content to downstream engagement in your analytics stack.

What does “human-in-the-loop” mean in practice?

You review, edit, and approve before anything goes live. plinio TL accelerates research and drafting — it doesn’t publish unchecked content on your behalf.

What does “human-in-the-loop” mean in practice?

You review, edit, and approve before anything goes live. plinio TL accelerates research and drafting — it doesn’t publish unchecked content on your behalf.

What does “human-in-the-loop” mean in practice?

You review, edit, and approve before anything goes live. plinio TL accelerates research and drafting — it doesn’t publish unchecked content on your behalf.

Is there an SME plan?

If you’re a smaller team and the standard plans don’t fit your volume or budget, reach out. We can recommend a lightweight starting configuration based on your market and cadence.

Is there an SME plan?

If you’re a smaller team and the standard plans don’t fit your volume or budget, reach out. We can recommend a lightweight starting configuration based on your market and cadence.

Is there an SME plan?

If you’re a smaller team and the standard plans don’t fit your volume or budget, reach out. We can recommend a lightweight starting configuration based on your market and cadence.

Who's behind plinio TL?

Plinio TL is built by Bureau Wehrmann — a B2B strategy and design studio led by Dennis Wehrmann (Germany), working with an agile team. We’ve spent decades helping B2B brands communicate complex topics with clarity and authority, and Plinio TL is the productization of that playbook: signal-led research, narrative framing, and a repeatable publishing system.

Who's behind plinio TL?

Plinio TL is built by Bureau Wehrmann — a B2B strategy and design studio led by Dennis Wehrmann (Germany), working with an agile team. We’ve spent decades helping B2B brands communicate complex topics with clarity and authority, and Plinio TL is the productization of that playbook: signal-led research, narrative framing, and a repeatable publishing system.

Who's behind plinio TL?

Plinio TL is built by Bureau Wehrmann — a B2B strategy and design studio led by Dennis Wehrmann (Germany), working with an agile team. We’ve spent decades helping B2B brands communicate complex topics with clarity and authority, and Plinio TL is the productization of that playbook: signal-led research, narrative framing, and a repeatable publishing system.

Questions

before you commit?

Call me directly: +49 8233 7395511
(English or German — whichever you prefer).

If you’re evaluating Predictive Thought Leadership or want to see whether a Narrative Audit would help create real leverage in your market, I’m happy to walk you through it. We’ll clarify fit, scope, and what outcomes you can expect.

Dennis Wehrmann, founder of plinio TL, Head of Bureau Wehrmann
Dennis Wehrmann, founder of plinio TL, Head of Bureau Wehrmann
Dennis Wehrmann, founder of plinio TL, Head of Bureau Wehrmann

Dennis Wehrmann
Founder & CEO of Bureau Wehrmann
& plinio TL